Chifure
Chifure UV Liquid Foundation (23)
Chifure UV Liquid Foundation (23)
Rated 4.4 out of 7.0 by Japan's largest beauty community.
SPF35 Prevents dark spots and freckles caused by sunburn.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
This liquid foundation is resistant to water, sweat, and sebum, and lasts for a long time. It's light and soft to the touch. Formulated with moisturizing ingredients to maintain skin moisture. It applies evenly and thinly for a natural-looking finish with powerful coverage. SPF35 PA+++ protects skin from UV rays and prevents the appearance of sun-caused blemishes and freckles. Color: 23 Pink Ochre (slightly pinkish). Volume: 30ml. [No primer or face powder required] This liquid foundation eliminates the need for a makeup base or face powder. It protects skin from UV rays and prevents the appearance of sun-caused blemishes and freckles. [Powerful coverage with a natural finish] This lightweight liquid foundation blends seamlessly with your bare skin. It applies evenly and thinly, concealing uneven skin tone and creating a natural finish. [Contains moisturizing ingredients] It provides a moisturizing finish and prevents dryness. It protects skin's moisture while remaining smooth and non-sticky.・[Waterproof type that lasts] This foundation is resistant to water, sweat, and sebum, keeping your base makeup looking beautiful for hours. ・[UV protection] SPF35 PA+++, fragrance-free, glycerin-free, waterproof type, moisturizing ingredients: hyaluronic acid, trehalose
Ingredients
Coloring Talc (appropriate amount), Titanium oxide (appropriate amount), Iron oxide (appropriate amount), Oil-based emollient Cyclopentasiloxane 15.45%, Dimethicone 15.00%, Triethylhexanoin 1.80%, Beeswax 0.70%, Moisturizing Butylene Glycol 12.00%, Trehalose 0.03%, Sodium Hyaluronate 0.01%, Texture improving ingredient: Nylon-12 2.78%, Sunscreen ingredient: Ethylhexyl methoxycinnamate 1.50%, Surface treatment agent: Aluminum hydroxide (appropriate amount), Stearic acid (appropriate amount), Methicone (appropriate amount), Mineral oil (appropriate amount), Emulsifier: PEG-9 Polydimethylsiloxyethyl Dimethicone 1.00%, Preservative: Methylparaben 0.10%, Product antioxidant: Tocopherol 0.05%, antioxidant BHT (appropriate amount), base water (total amount: 100%)
How to use
This is a two-layer type, so please shake the container up and down well before use. After skin care, take an appropriate amount (approximately 1.5 cm in diameter) in your hand and spread it quickly and gently over your entire face with your fingers. There is no need to use a makeup base or powder to set it. For a more beautiful finish, blend it in with the dedicated sponge (sold separately).
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's very comfortable to use, but even the lightest color is dark and yellow. I wish they would make it a little brighter and less yellow.
No base or powder required. Zinc oxide glycerin-free liquid foundation. I tried using it over sunscreen and it had a light texture that spread easily and had natural coverage. Without powder, it had a glossy, natural finish. Compared to using a harder-textured liquid foundation, it significantly reduced the white cast on pores, unevenness, and the color of the foundation on dry, peeling skin, which made the finish look dirty. At this time of year, it gets shiny quickly without powder, but because it's too thin, it doesn't come off or look dirty, and it's good that it keeps the bare skin look.
I bought this because it doesn't require a primer and is reasonably priced. I have dry skin and powder foundations tend to leave my skin feeling flaky or tight, so I prefer liquid foundations, but this foundation doesn't dry out my skin even in winter. If you use a sponge, it wets evenly and beautifully. If you want to hide acne scars or blemishes, you'll need a concealer, but it covers pores well. It doesn't feel thick and feels good! I didn't have any problems without a primer, but it was less likely to crease on days when I used one.
My skin dries out because of pollen, so I was looking for a liquid that is gentle on the skin and I found this. Ocher shades are dull, so if you apply the 13 pink shade, it blends in naturally and doesn't look pink! It's a liquid, but it's smooth when you apply it, so I use it as a base. The coverage is just right and natural♪
It's thin and good, it's affordable and gentle on the skin, so it's very helpful.