I really love the texture, which blends easily into the skin. It's neither powdery nor sticky, and the finish is natural and easy to use. The blushes I've used before, which I blended with my hands, often ended up uneven, but this one spreads easily and evenly. I like how even though the cosmetic color looks flashy, it fades and blends into the skin upon application. It's also convenient because I can spread it exactly where I want. I bought 7 Berry, which is a healthy-looking color, and 2 Fuchsia, which is a gorgeous pink that's not too flashy, and I love it.