I bought it because it was cheap. The powder has good pigmentation, but it's also easy to blend and apply for a soft, light look! It's not drying. It lasts a while, but what really impressed me was the brush!! The brush that comes with it is a long, diagonally cut one like the ones used for nose shadow, so it's honestly a little hard to use for applying in a circle (it's a pretty inexpensive product, so it's not wide enough to get the coverage of a larger powder brush), but it's great because you can apply it in dots or lines like a cream blush and blend it in...! Because it's a powder, it's actually easy to blend and less likely to mess up, so it's easy to use, and I would especially recommend it to people like me who aren't used to cream (or balm) blushes...! It's cheap, and the powder color is lovely, so if you like it, definitely give it a try ^^