shu uemura
shu uemura Unlimited 3D Gel Pencil (Medium Dark Brown)
shu uemura Unlimited 3D Gel Pencil (Medium Dark Brown)
@cosme rating: 4.3/7.0
A high-performance eyeliner that is easy to apply and lasts.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This eyeliner embodies the passion of an artist brand that pursues diverse beauty for Asian facial features, the essence of Japanese craftsmanship, and the joy of self-expression. While retaining the thin, approximately 1.5mm tip that is a hallmark of Shu Uemura eyeliner, it has been made even easier to apply and more beautiful.. Formulated with high-quality pigments for rich, intense, and vibrant color for any eye area.. Smooth application with Japanese camellia oil*. The gel texture allows for smooth, clear application of even sharp lines.. Waterproof finish that won't smudge. Quick-drying, durable, and smudge-resistant finish. * Camellia seed oil (moisturizing ingredient)
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This is my second pen, having tried it in the store before purchasing it. It writes smoothly and has good color, so you can draw clear lines even in gray. It can break, so be careful not to use it too much.
Recently I've tended to use pencil-type eyeliners, but I've come to prefer gel-type ones because they're easier to apply and have long-lasting color, so I got Shu's. Because it's a gel, it goes on smoothly, is waterproof, and doesn't come off easily! It won't come off even if you rub it a little or put in eye drops. The tip is neither too thick nor too thin, so it subtly strengthens the impression of your eyes and makes it easy to fill in the mucous membranes nicely. I'd like to try other brighter colors too! Because it's easy to apply, it runs out quickly, so the cost performance isn't the best, but considering how easy it is to use, it's still the best.
I'd been wanting to try a gel eyeliner for a while, and when I stopped by the cosmetics section of a department store, I discovered this product and was very interested! I tried it on the back of my hand and it was so easy to use, so I decided to buy it. It's very easy to apply and smooth, but the lead wears out very quickly and doesn't last very long! I bought it, but the poor cost-performance ratio doesn't make it easy on my wallet for repeat purchases, so I don't think I'll be buying it again.
The finish will differ depending on whether you use a pencil or not. I chose a dark brown color for a natural finish. It's waterproof, highly pigmented, and an ultra-fine pencil, so it can fill in the fine details of your lashes. It has a strong pigment, so it can be used for both heavy makeup and light makeup, such as using it as an inner layer. Since it's waterproof, those with dry skin should moisturize well. The core is quite soft, so be careful as it can break.
I used to love the black version before the Stone Gray revamp, but it hardened over time and started breaking, so I haven't used it since. I spoke to a beauty advisor and she told me that the lead had become a little softer with the recent revamp, so I bought it again after a long time. I was torn between Stone Gray and Seal Brown, and ended up buying Stone Gray. Seal Brown is an ash-brown that's close to black. Stone Gray is a charcoal gray that's close to black. I like gel eyeliner finishes, so this one was perfect for me. While jet-black eyeliner tends to stand out against my face, this one has a softer color and blends well. The lead is definitely softer than the previous one. And best of all, the lead can now be retracted, making it easier to use.