Astalift
ASTALIFT BB Cream (NB Natural Beige), 30g
ASTALIFT BB Cream (NB Natural Beige), 30g
Rated 5.1 out of 7.0 by Japan’s largest beauty community
The moment you apply it, the serum overflows (*1)
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Not only does it have skincare effects, but the moment you apply it, the beauty essence overflows , giving it a refreshing feel. It is a multi-functional BB cream with four functions: beauty essence, makeup base, UV cream, and foundation. An expression that evokes a moisturizing texture. Actual results may vary from person to person. This product is available in two colors: "NB Natural Beige," which naturally covers blemishes, uneven skin tone, and "LB Light Beige," which brightens the skin. ==. Feature 2: For fresh, moisturized, radiant skin Contains the same serum ingredients as Astalift's No. 1 popular serum, "Nano Astaxanthin " and "Human Nano Ceramide ". The serum overflows the moment you apply it, spreading freshly, giving firmness and moisture, and leaving your skin translucent. Haematococcus pluvialis oil. moisturizing ingredient. Moisturizing ingredients. ceramide 3, ceramide 6II. Make-up effect Feature 3: Blocks "Deep UV rays" that penetrate deep into the skin Contains "D-UV Guard", developed with Fujifilm's proprietary technology, which blocks "Deep UV rays " that penetrate deep into the skin. This "D-UV Guard" blocks more than 90% of "Deep UV rays". Prevents age spots and freckles caused by sunburn. Deep UV rays refers to long-wavelength UVA-I. Deep UV protection means preventing UV rays from reaching the inside of the skin above the stratum corneum.
Ingredients
How to use
1. After skin care, apply an appropriate amount to five areas: both cheeks, nose, chin, and forehead. 2. Spread evenly from the center of the face outward, blending evenly. 3. Gently pat the product onto the face.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
*Update: I bought it again. I ran out in early November, and wanted to buy it on Beauty Day, so I rummaged through the samples I'd saved up until then and found some BB and liquid foundations. They lasted me a little over two weeks! After trying other products, I really appreciated this one. It spreads well and is comfortable to wear! A little goes a long way. The color seems to suit my skin, and it'll last me a year (lol). I'll stick with this until I find something better. I used the sample and was captivated by how it felt, so I bought the full product. I agonized over the color, but I loved the way the light beige felt on my face, and even though I thought it might be too white, I decided on it! It's not sticky or heavy, and I love how dewy it feels (although I don't feel that dewy anymore). It spreads well, and a small amount covers my entire face, so it lasts a long time (I've been using it almost every day for almost a year, lol). It may not have much coverage, but I manage to get by by using it in combination with concealer. I trust Astalift, so that's probably a big factor. I plan to keep buying this until I find one that beats it in every way (you can get a good deal on it on Beauty Day).
This is the most natural shade of any foundation or BB cream I've ever used. I love it!
It's a big hit for me. I use this on days when I only need to go out for a bit and want to put on a light makeup look, and don't want to bother with a full base. As it claims to be a serum, it's very pleasant to use, spreads easily, and conceals imperfections without making my makeup look too heavy, making it a very well-balanced product. However, I feel like it wears off quickly over time. So, for everyday makeup, I use this powder. The extremely strong sunscreen effect is also a testament to its reliability when I'm lazy with my makeup. I don't feel like it has a high SPF, and I also like how soft it feels when applied to the skin. I'm not sure how many bottles I've bought already, but even though I've been trying other BB creams, I think I'll keep coming back to it.
This BB cream is formulated as a serum, so it spreads smoothly and doesn't feel heavy on the skin. It also offers deep UV protection, so the ingredients are perfect. However, the coverage is quite modest, so a concealer is essential if you have plans to meet someone. It's a good product, but I'd like a bit more coverage, so I don't think I'll be repurchasing it.
I received a sample for travel and used it casually, but...oh wow, it's so good! I ended up buying the full product. I usually use Essence Skin Glow as my main product, and when it comes to foundation and primer, I prioritize skincare benefits. It has high coverage and is matte. A small amount is enough. (I use it after sunscreen.) It doesn't clog pores or cause any skin problems even when worn for a long time. It doesn't smudge easily. And best of all, it's easy to apply with your hands! It also has high UV protection, so it's convenient when you're spending a lot of time outdoors. I bought it as a secondary product without any intention of stopping using Essence Skin Glow, but it's so convenient that I often reach for it.