ASHIYA BEAUTY
ASHIYA BEAUTY Moisture White Protect Foundation SPF50, 30g
ASHIYA BEAUTY Moisture White Protect Foundation SPF50, 30g
Rated out of 7.0 by Japan’s largest beauty community
A new item from Ashiya Madam's Cosmetics Development Cosmetics ♪ A foundation that makes your skin beautiful
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Even though it's a cream foundation, it blends seamlessly into skin for a radiant glow the moment you apply it. ☆ With a texture as light as whipped cream, it feels so natural you'll forget you're even wearing foundation. Formulated with natural plant collagen, fermented soybean extract, and plenty of beauty ingredients, the more you use it, the more translucent, moisturized, and radiant your skin will become. The natural color is suitable for all skin tones and types. With SPF50/PA+++, it provides excellent sun protection, so no sunscreen is necessary.
Ingredients
Water, glycerin, PG, cyclopentasiloxane, ethylhexyl methoxycinnamate, cyclomethicone, isononyl isononanoate, fragrance, dimethicone, dimethicone crosspolymer, PEG-10 dimethicone, zinc oxide, titanium dioxide, soybean ferment extract, sorbitan sesquioleate, disteardimonium hectorite, stearic acid, aluminum hydroxide, methicone, magnesium sulfate, iron oxide, triethanolamine, methylparaben
How to use
After washing your face and toning it with lotion, apply an appropriate amount evenly to your entire face. *No makeup base is required.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.