THERA
THERA Japanese Beauty Lipstick (Yamatsutsuji)
THERA Japanese Beauty Lipstick (Yamatsutsuji)
Rated 5.0 out of 7.0 by Japan's largest beauty community.
Made with over 99% natural ingredients. Gentle ingredients and a gentle color that can be used every day.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
This lipstick features gentle ingredients and a gentle color, designed for everyday use. It serves five purposes in one: lipstick, lip balm, blush, serum, and sunscreen (SPF22, PA++). The vermilion color is a gentle red that blends well with the skin, like the flower of the mountain azalea.
Ingredients
Dimer Dilinoleyl Diisostearate, Octyldodecyl Stearoyl Stearate, Hydrogenated Castor Oil Dimer Dilinoleate, Diisostearyl/Phytosteryl Dimer Dilinoleate, Candelilla Wax, Octyldodecyl Myristate, Beeswax, Jojoba Esters, Carnauba Wax, Squalane, Camellia Sinensis Seed Oil, Prunus Mume Fruit Extract, Artemisia Princeps Leaf Extract, Peony Root Extract, Angelica Angelicae Leaf/Stem Extract, Camellia Sinensis Leaf Extract, Tocopherol, Butylene Glycol, Water, (+/-) Titanium Dioxide, Iron Oxides, Carmine, Ultramarines, Aluminum Hydroxide, Stearic Acid
How to use
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's convenient because it moisturizes, blocks UV rays, and does all your makeup in one bottle! Since it's something you put in your mouth, it's made with natural ingredients, so it's safe. It's cute to use as a blush, but it can be difficult to apply unevenly. ① The moment you open it, the red patterned case is even more beautiful than it looks in the photo. It's diagonally cut and has a thin, easy-to-apply shape. Maybe it's a little old? There are oily bumps floating on the surface... ② I applied it five times to my hands and it was shiny♪ It's more of an orange-brown than a vermilion color. There's a faint smell of the ingredients. The bumps disappeared. (Phew) ③ When I put it in my mouth, it doesn't peel even without lip balm! It's moist and transparent, and naturally improves your complexion♪ It's not sticky, and it blends in over time, so you can eat and drink with it.
Product Features: *Multi-functional lipstick that functions as lipstick, lip balm, serum, blush, and sunscreen. "Orange Forget-Me-Not" is a refined orange that blends seamlessly with the skin. Its soft, smooth application is a delight. This lipstick is perfect for everyday use, and it also offers UV protection and is made with over 99% plant-derived ingredients. It's an excellent lip care product that moisturizes dry, chapped lips. It's perfect for UV protection even when you're not going out, and the subtle, natural color is a real mood booster. The trendy mucous membrane lip color is a color I really like. The color naming sense is also great. Apparently, the name comes from a plant or flower that appears in the Manyoshu.
I was looking for a natural cosmetic that could be used instead of lip balm and would add just a little color. "Yama Tsutsuji (Vermilion)" isn't as intense as it looks, but has the same color as tinted lipstick. It's a sheer, clear red lipstick that's not too red, and it's pretty good. I have a naturally dark lip color, so I wanted something that could cover it up, and this was perfect. I have a face shape where regular lipstick makes me look gaudy. It's been a while since I've found such a good product.
I was looking for a fragrance-free lipstick that doesn't overpower even when rubbed in, and has a moisturizing feel, and I ended up finding this. The color is forget-me-not (orange). It's a beige that blends well with my skin. Since it's close to my own lip color, I don't really feel like I'm wearing it, which is fine, but I wish it was a little more moisturizing. I usually add lip balm to it, so this feels a little lacking. So I won't be repurchasing it.