Heroine Make
Heroine Make Curl Keep Mascara Base (Blue Gray)
Heroine Make Curl Keep Mascara Base (Blue Gray)
Rated 5.2 out of 7.0 by Japan's largest beauty community.
Just one coat before mascara keeps your curl strong!
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
Couldn't load pickup availability
What it is
A mascara base that gives you strong curl retention and length & volume with just one application before applying mascara. To remove, simply soak in warm water and remove with your usual facial cleanser. The blue-gray color leaves no white residue, blends easily with any mascara, and makes the color of the mascara you apply underneath look deeper and more beautiful.
Ingredients
How to use
1) Use before applying mascara. Apply from root to tip, lifting the inside of the curve. 2) Then, once the base has dried, apply your mascara on top. If the amount of mascara on the brush is reduced, gently stir the liquid on the side of the container with the brush before use. First, curl your eyelashes with an eyelash curler before applying. <How to remove> Before using a facial cleanser or cleanser, thoroughly soak the mascara in warm water (approximately 38°C) and let it soften. Then, wash with your facial cleanser (if you have applied waterproof mascara on top, use an oil-based cleanser).
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This was my first time buying a mascara primer, and I was surprised at how much better it was than I expected! Since I started using it, my lashes have stayed curled until I got home. However, it tends to make my lashes stick together, resulting in a thicker finish. It might feel a little heavy for those who prefer natural makeup.
This was my first time buying a mascara primer, and I was surprised at how much better it was than I expected! Since I started using it, my lashes have stayed curled until I got home. However, it tends to make my lashes stick together, resulting in a thicker finish. It might feel a little heavy for those who prefer natural makeup.
I highly recommend it! I've repurchased it about five times. I use it as a base for mascara, but it feels like it's enough on its own too (lol). It doesn't come off easily and lifts your eyelashes, so I highly recommend it.
I've tried the blue one before, and it definitely helped my curls stay in place better, so this time I bought the pink one. The color is a purplish pink that's not too bright, and it was just as cute as I imagined! It seems like it would go well with spring makeup, so I'm looking forward to pairing it with various eyeshadows.
My eyelashes no longer fall out