the SAEM
the SAEM P Foundation SPF50 (Natural Beige), 35g
the SAEM P Foundation SPF50 (Natural Beige), 35g
@cosme rating: 4.8/7.0
It spreads smoothly and adheres tightly to the skin! For smooth, radiant skin
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
Couldn't load pickup availability
What it is
The soft texture spreads smoothly and adheres perfectly! This liquid foundation covers pores and uneven skin tone (※) while remaining lightweight and comfortable, without feeling thick, making it ideal for natural makeup or quick makeup. Formulated with moisturizing ingredients such as hyaluronic acid sodium, beeswax, and purslane extract, it creates a naturally radiant, moisturized complexion. It also has SPF50+/PA+++ and UV protection. *Depending on makeup effect
Ingredients
Water, titanium dioxide, phenyl trimethicone, cyclopentasiloxane, zinc oxide, ethylhexyl methoxycinnamate, butylene glycol, ethylhexyl salicylate, cyclohexasiloxane, niacinamide, diethylamino hydroxybenzoyl hexyl benzoate, lauryl PEG-8 dimethicone, dimethicone, sodium chloride, glycerin, bis-diglyceryl polyacyladipate-2, cetyl PEG/PPG-10/1 dimethicone, polyglyceryl-4 isostearate, disteardimonium hectorite, hexyl laurate, aluminum hydroxide, butylene glycol dicaprylate/dicaprate, sorbitan isostearate, hydrogenated polydecene, stearic acid, dimethicone Polyglyceryl-3 Polyacrylate/Vinyl Dimethicone Crosspolymer, Portulaca Oleracea Extract, Panthenol, Tribehenin, Tocopheryl Acetate, Acrylates/Dimethicone Copolymer, Beeswax, Triethoxycaprylylsilane, Hydrogen Dimethicone, Sodium Benzoate, Polymethylsilsesquioxane, Triethyl Citrate, Potassium Sorbate, Fragrance, Silica, Polyhydroxystearic Acid, Adenosine, Disodium EDTA, Isostearic Acid, Lecithin, Ethylhexyl Isopalmitate, Isopropyl Myristate, Polyglyceryl-3 Polyricinoleate, Alcohol, Zinc Gluconate, Phenoxyethanol, Sodium Hyaluronate, Ethylhexylglycerin, Iron Oxides
How to use
After preparing your skin with lotion and makeup base, apply an appropriate amount to your skin using your fingers, a makeup sponge, or a brush and blend in.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've repurchased this concealer several times. I bought it because I thought it would work well with my skin. It was lighter than I expected. I would have been happy if it had a little more coverage. However, it's reasonably priced and didn't irritate my skin, so I think I'll repurchase it again.
It's concealer-level! If you apply a small amount and spread it thinly with a sponge, it looks great and almost completely hides acne scars! I wish they'd make it a little brighter, but if you apply a bright powder on top, it blends in quite well. I bought it at Yodobashi.
As advertised, it has great coverage and is comfortable to use.
I've repurchased this concealer several times. I bought it because I thought it would work well with my skin. It was lighter than I expected. I would have been happy if it had a little more coverage. However, it's reasonably priced and didn't irritate my skin, so I think I'll repurchase it again.
First time using this! I bought it at Don Quijote. I chose the light beige shade because I have fair skin. The texture is soft and spreads easily. I think half the amount of a 1-yen coin is enough for my entire face! The scent is a little strong, but it has a distinctive cosmetic smell. After application, it's not as noticeable as before, so I spread it with my fingers and finished with a sponge. The glow (or stickiness, if you want to call it that) lasts both immediately and after a while! It's sticky even after blotting with a tissue, so powder is essential. (By the way, some foundation comes off when blotting with a tissue.) It has decent coverage, but it does leave a faint residue on darker blemishes... I'm not sure how well it removes makeup or how it breaks down, but for now, I plan to repurchase. [SPF 50+] [PA +++]