AYURA
AYURA Water Feel UV Gel Alpha SPF50, 75g (Aromatic Herb)
AYURA Water Feel UV Gel Alpha SPF50, 75g (Aromatic Herb)
@cosme rating: 5.2/7.0
A refreshing, smooth and comfortable UV gel that spreads smoothly over the skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A refreshingly smooth and comfortable UV gel that glides on to the skin. Effectively blocks external stimuli such as UV rays and dryness, leaving you feeling so comfortable you'll forget you're wearing it. SPF50+. Waterproof type that is resistant to sweat and sebum. Contains a smooth powder that leaves skin feeling smooth and silky. A refreshing and invigorating aromatic herbal scent. No artificial colors, alcohol, mineral oil, or preservatives (parabens) are added.
Ingredients
Water, dimethicone, butylene glycol, ethylhexyl methoxycinnamate, octocrylene, cyclopentasiloxane, bis-ethylhexyloxyphenol methoxyphenyl triazine, zinc oxide, glycerin, PEG/PPG/polybutylene glycol-8/5/3 glycerin, dipotassium glycyrrhizinate, alteromonas ferment extract, safflower oil, soybean sterols, xanthophyll, tocopherol, hydrogenated lecithin, methyl methacrylate crosspolymer, nylon-12, trimethylsiloxysilicate, dextrin palmitate, dimethicone/PEG-10/15 crosspolymer, dimethicone/vinyl dimethicone crosspolymer, PEG-9 polydimethylsiloxyethyl dimethicone, menthoxypropanediol, hydrogenated dimethicone, sodium chloride, phenoxyethanol, fragrance.
How to use
Take a small amount in your hands and spread it evenly using large circular movements in your palms. Apply to your face and neck as the last step in your morning skincare routine. *Can be removed with your regular face or body cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Elixir's Day Care Revolution didn't suit me, so I bought this one that Megumi recommended in her book. It spreads easily, feels light on the skin, has no color, and doesn't interfere with the makeup you apply next, which I really like. I have combination skin, but I was fine applying it to my T-zone. (Day Care Revolution always made my skin shiny and clogged my pores.)
This is the most comfortable sunscreen I've ever used. It doesn't sting, doesn't leave white marks, doesn't break out, doesn't smell bad, is incredibly smooth to apply, and doesn't interfere with my makeup...I have nothing to say. I use it every year.
It spreads smoothly without any roughness, so it's light to apply. It comes in a large volume, so I think it's good value for money.
It has a gel-like texture and is easy to spread. The scent is Ayura's and it smells nice. I'm not sure if it will prevent tanning.
It spreads smoothly without any roughness, so it's light to apply. It comes in a large volume, so I think it's good value for money.