MAIHADA
MAIHADA Skin Moisturizing Whitening Lotion, 120ml
MAIHADA Skin Moisturizing Whitening Lotion, 120ml
@cosme rating: 4.7/7.0
Gentle moisture for clear, smooth, and beautifully white skin
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Ingredients
Tranexamic acid*, purified water, dipropylene glycol, concentrated glycerin, ethanol, 1,3-butylene glycol, Rice Power No. 7-A (rice fermented extract No. 7-A), d-δ-tocopherol, rice pre-emergent leaf extract hydrolysate, glycosyl trehalose and hydrogenated starch hydrolysate mixed solution, Job's tears fermentation liquid, sodium hyaluronate (2), hydrolyzed rice bran extract, disodium edetate, xanthan gum, bisethoxydiglycol cyclohexanedicarboxylate, diglycerin, sodium metabisulfite, sodium monohydrogen phosphate, sodium dihydrogen phosphate, sodium lactate solution, ethylparaben, phenoxyethanol, methylparaben, caramel*; No brand; other ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've been using this lotion this summer, and I'm nearly finished with one bottle. It's great for my skin! It's not too runny for summer, but rather has a smooth, slightly thick consistency. Either way, it's not for the younger generation who need moisture. It has a slight alcoholic scent, which might bother some people... It's excellent for middle-aged, dry skin. I'm satisfied! I've really felt the power of rice. I've only used one bottle so far, so I don't know how effective it is at whitening and reducing dark spots.
I was looking for a product that combines whitening and moisturizing properties, so I bought this. I use it at night, and it still feels moisturized when I wake up! The texture is just the right amount of thick, which is nice (though I don't like it when it's too thick). I'll continue to use it as the weather continues, which can be prone to skin irritation due to dryness, pollen, and UV rays.
I've always used the normal blue one, but this is the first time I've tried this one. It contains tranexamic acid, so it seems good.
I was attracted to Rice Power's whitening products and purchased this one. I've been using products containing Ao no Komehada and Rice Power Extract for many years. Even if you want whitening skin, there are many whitening products containing Rice Power, and they are a bit pricey to continue using. I'm glad that this product is available at a reasonable price. I feel like whitening cosmetics don't have much moisture, but I think it makes my skin less dry, even in winter. I was able to get a good deal by using a coupon from Suzykirei. Thank you.
It's refreshing but still moisturizing! My skin irritation has disappeared since I started using it, so I want to keep using it! The whitening formula contains ingredients that are good for rough skin, so it was perfect for my sensitive skin.