I've bought this product many times. My skin doesn't seem to respond well to oil-based skincare. Before trying this product, I thought wipe-off products were bad for my skin due to friction, but for me, gently swirling oil- or milk-based cleansers on my skin to emulsify them was even worse. I find that applying this product to a cotton pad and scrubbing it off is far better for my skin. The liquid is also watery, so it comes off with just a wipe, which saves a lot of time. I won't be experimenting with cleansers anymore, so I'll just stick with this one and look for cotton pads that are gentle on my skin.