DEW
DEW UV Day Essence SPF50, 40g
DEW UV Day Essence SPF50, 40g
Rated 5.4 out of 7.0 by Japan's largest beauty community.
The rich consistency spreads smoothly and adheres evenly.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
A sunscreen serum that protects your skin from strong UV rays while giving you firm, supple skin. The melting sensation spreads smoothly over the skin and adheres evenly. Waterproof and resistant to sweat and water. Resistant to sebum, it can also be used as a makeup base. Relaxing green floral scent.
Ingredients
How to use
In the morning, after toning your skin with lotion and emulsion, take an appropriate amount (approximately 1.2 cm in diameter) and spread it evenly over your entire skin, making sure no areas are missed. If you use too little, the UV protection effect will be less pronounced. To maintain its effectiveness, reapply frequently (especially after wiping your skin vigorously with a towel, etc.). It can be removed with regular facial cleanser. If you use it as a makeup base and apply foundation, use your regular makeup cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I'm a little late in posting this after purchasing it, but Dew is amazing. It doesn't have the typical sunscreen scent or gritty feeling at all, and it really does leave my skin feeling plump. Even my skin in my 50s is moisturized! I'm so proud of my skin that I think it's amazing! With the recent heatwaves, I've been using Dew after lotion in the morning, and I've been able to spend the day feeling confident with my skin, even without foundation and just a Clé de Peau primer. January 2026: With the dry season starting to get more intense, my usual primer doesn't feel moisturizing enough, so I've returned to Dew. The scent isn't too strong, and when I apply it all over my face, it even feels firm. It pairs well with the Paul & Joe primer I use afterwards, making it a must-have item this season.
There's no gritty feeling to the sunscreen at all. It spreads easily and is highly moisturizing. I was impressed by how smooth my face felt when I washed it at night. It's not sticky, so I think I can use it any time except midsummer. It also has a nice scent. I recommend it.
I love DEW. I bought this after being strongly recommended by a beauty advisor. What's a sunscreen serum?! I thought, "Huh?", but it does protect against sunburn and has a slight serum effect (lol). It spreads very well. I was worried that this amount wouldn't really protect me from sunburn, but it was perfect. I spread it thoroughly and applied it thoroughly. But I don't think it has any corrective effect whatsoever. It doesn't tone up my skin. If I apply too much, it does flake off. But it's not drying. Over time, I've noticed that my skin becomes dry and dull rather than clogged with pores, but this doesn't dry my skin out. So I think of it as a UV primer that's as close to a liquid as possible. I guess I can just apply concealer or foundation to correct any areas of concern.
I tried using it in both hot and cold seasons, but it never became my go-to. Its UV protection and beauty ingredients are good, and it's easy to apply, but it felt like I was wearing something on my face, like a coating, and while it moisturized, it wasn't comfortable. Also, I had a high rate of breakouts, but I didn't find it appealing enough to change my skincare routine just to use it, so I used it up and used it when I wasn't leaving the house.
It spreads well, is moisturizing, and feels great to use.