The texture is moist and soft, and it doesn't dry down or become flaky or rough. It's moist and hydrated, and doesn't smudge. It doesn't have the "I've covered it!" feel that typical concealers have, but rather leaves a natural, bare-skinned finish. You might be wondering, "Does it really have enough coverage?" As you might expect, the coverage is just average. However, it blends well with the skin and tones up the color you apply, so it actually covers up quite nicely. For stronger coverage, I recommend using it with a control color. The three colors are well-balanced, too. I use the orange for dark circles and other areas I want to cover more, and the lightest concealer underneath to help highlight. I use the natural color for small blemishes, nose, and other areas of concern, so there's no wasted color. It's a palette-style product, and the included mirror and pen are convenient. The pen feels great to apply. It's firm but flexible, and applies beautifully. The texture softens and goes on thick at body temperature, so applying it with the pen works better than applying it with your hands. I think I bought the brush about half the time, and it's so comfortable. The brush part breaks easily, but it's within acceptable limits! I've tried a lot of different things, but it's a good product even if it has some weaknesses, so I'm leaning towards repeat purchases for now.