As I get older, colors leaning towards pink no longer suit me. I've tried various lip colors, like pink beige and coral, but they always look out of place and make me look older. Meanwhile, this "Bear Melon" lip color is a big hit, as it's not too bold but still gives a natural flush! My lips naturally lean towards beige, probably due to pigmentation, so darker colors make me look suddenly older. After trying out various colors, I've found that orange-based colors suit me best. They create a healthy look without looking old. This lip color isn't a deep orange, but just the right shade. It doesn't interfere with your natural color, and applying this lip color really gives you a healthy, youthful look. I'll definitely be buying this again!!