It's a deep reddish-brown color with a sheer finish that's easy to use. I think it's similar to Maximal Whirl. It's matte, but not overly obvious, and not too trendy, so it's easy to use. I really like this blurred look. It feels smooth after application and doesn't come off easily. I don't like the shine of grease, and I don't like hair sticking to sticky lips, so I'm happy with the matte, smooth feel. The packaging is also jet black, where it was previously silver, and it's matte and cool. I'm also interested in Teiken. I think I'll end up collecting them...