Although it's a matte lipstick, it has a soft, matte finish without the dryness that's typical of matte lipsticks, making it easy to use. I lightly pat it with a tissue after application, and although the color does transfer a little to mugs and straws, it doesn't fade easily from my lips, so I don't think I need to reapply it often. I tried wearing it, drinking a drink, and then brushing my teeth, and I was still able to go outside without having to reapply. I have naturally reddish lips, and this color is a brick-like color with a slight reddish tint. It's not sticky, but it gives off a soft, elegant color, and I think it would suit warm-toned lips.