I bought this because I wanted a bright color that's perfect for spring. I'm a cool summer type, so I was a little hesitant about using coral shades, but I read a review here that said it was fine for cool summer undertones, so I trusted it. It actually looked good on me! It's a whitish coral with not too much orange, and it made my complexion look brighter and whiter. I usually only wear red lipstick because my lips are dark, so I'm happy that this beautiful coral color has such a vibrant color. It lasts pretty well. It doesn't completely come off after eating, but a slight tint remains. Of course, you'll need to reapply, but since I use lipstick with the assumption that I'll be reapplying, it's not a problem. However, after eating or cleansing, it dries out and peels. As long as you don't eat, I think it'll be fine.