It's smooth and doesn't get frizzy. The scent isn't too strong, so it's easy to keep using! Since it's a hair mask, I use it about twice a week. After shampooing and rinsing, I apply Yoru's hair mask mainly to the ends of my hair, leave it for about three minutes, then rinse it off. The lid is easy to open, so it's easy to use, and I love the cute packaging.