I suffer from dry lips, especially in the winter, and I buy a variety of lip balms every year, but none of them quite work for me. I saw this one released early, and was intrigued by the fact that it came in a tube, so I bought it. It has a nice filmy texture, but it's not sticky. It's smooth and easy to apply, but it stays on well, so it's great! I apply it at night and it stays moisturized until morning, which is great.