This is my first Laneige product. I've been using it for two weeks: the included toner, serum, my existing emulsion, mask, and eye mask. I used to have terrible dry wrinkles on my lower eyelids, but they've plumped up and aren't as noticeable as before, probably because they're more hydrated! I'm amazed at this. The sleeping mask has a matte feel when I apply it, which made me a little worried, but it was fine until morning! I applied a generous amount. The texture is also great. I'm probably much older than the target demographic, but it worked great for me. The packaging is pink, and the contents are pink too. When I like the look of a color like this, it makes me happy just to use it. I'll probably buy the full product again! I'm glad I got to try the line.