I had originally been using a different product, but my hair was damaged and I no longer felt the straightening effect, so I was looking for something that would give me a more manageable shape. I noticed this new product in the store and bought it because it was reasonably priced. To be honest, I wasn't expecting much, but it turned out to be very good. The milk spreads easily, is smooth and not sticky, protects my hair from the heat of a hair dryer, and leaves it moisturized and smooth. It has perfectly recreated the straightening effect I was looking for, so I plan to use it for a long time from now on.