I've used Plus Au's Colour Shampoo, Treatment, Mist, Milk, and Oil products in the past, and they all suited me, so I decided to try the Emulsion this time. (Be careful, Colour Shampoo tends to stain your hair in the bathroom.) As other users have said, if you apply too much, it can become sticky and slow to dry, so be careful. However, once it dries, it becomes smooth, and as long as you're careful with the amount, it's fine. I recommend starting with a small amount. It leaves my hair feeling moisturized and soft, which is what I bought, so I'm personally very happy with it. It also feels like my hair is more manageable than other hair milks. It also gives me the shine I wanted, so I'll be using it for a while.