The soft, bouncy foam means no need for double cleansing, which is nice. However, because it's a foam, it's bouncy, making it difficult to wash off even when lathered. When lathered, it leaves the skin feeling moisturized. Applying it directly as a pack is difficult to wash off, takes a long time, and can leave your face itchy and sore. It seems safer to use it only around the nose. There's no indication of the amount to use. Those unfamiliar with it should avoid it. I don't really understand the 3-in-1 concept, but there are two ways to use it (lathering or applying directly), and one of them serves two purposes. However, because it's so bouncy, it's difficult to wash off even when lathered, so I personally don't use it directly. (´へ`)x I don't really notice any skin-beautifying effects on pore dirt. I much prefer the Keana Komachi oil, which is more comfortable and less burdensome. (It's hard to call it a similar product, but are the advertised effects and functions similar?) 3 stars! I bought it for just over 700 yen during Amazon's Black Friday sale. I think it's worth the price. (´-`)