I'm embarrassed to say this is my first highlighter. So I chose one that doesn't seem to be too shiny, in a good way. I recommend it for beginners who aren't very good at using highlighters. When lightly applied with your finger, it doesn't look shiny, but rather has a cute shimmering glow. 03 is a bright pink that leans towards purple, which brightens up my complexion. The only downside is that the lid is difficult to open. Be careful if you have long nails.