I've been bleaching my hair to a high tone for over five years. I've tried many hair care products, and this is by far my favorite. I can confidently recommend it! I have a lot of hair and I've been bleaching it to a high tone. If I get the wrong product, my hair gets frizzy and dry, which is a real pain. This product keeps my hair manageable, and even damaged hair feels incredibly effective. It leaves my hair feeling moisturized yet smooth! It lathers well and is easy to use. The scent is also elegant, which is one of my favorites. Between the white and pink options, I preferred the pink, so I bought the pink one. The scent lingers the next day, and it's quite subtle, which is great. The feel, effectiveness, and scent are all above average, so I plan to buy it again. If you're interested, I found a small trial pack at the drugstore, so be sure to check it out!