It's really good!! Even when I'm in a hurry, I can spread it on my palm and use the warmth of my hands to press it in place for a beautiful, even application. I think Hiro-sama said that at first...! 9,900 yen for 30g!? I thought that at first, but I keep buying this. I use a different sunscreen when I'm at home, but when I'm at work, I'm quick, so this is my only choice.