I've decided on Plus O as my go-to hair stick! I'm so in love with it that I can confidently say so. I like trying out different things, so I've tried about 10 different types, but Plus O has the super-hard hold, but it doesn't look rough, and doesn't turn white when I straighten it with a comb. The applicator is just the right size, so I can keep it in place while combing it, which is great. The scent is nice, not too strong, and doesn't linger or change. They release limited edition scents from time to time, so even I, who get bored easily, can keep using it without getting bored, and the price is also good. I'll keep using it!