I feel like the brush part is slightly easier to apply for a longer period of time compared to other products I've used from other companies. The liquid is slightly matte, dries quickly, doesn't smudge, and is easy to remove with cleanser, so overall it's easy to use. As for makeup staying power, it lasts a while even on my oily skin, so I don't think it's bad. I'm still in the middle of experimenting with it, but I'm happy to have a product I can rely on.