I wondered if it would look much different on my hand, but when I put it on my lips, I could definitely tell the difference in sheerness and I really liked the plump feeling. I'm happy that Endo 30% is very similar to my favorite red gloss that's been discontinued. Glosses tend to fade, so I like the fact that I can change the color as much as I want. The only drawback of gloss is that it has a heavy texture, so it tends to get on my hair in the wind.