I bought this to wash my face in the morning. I like to use a firmer lather, so I usually use a foam cleanser. I thought the advantage of using a gel was that I could start without wetting my face with water! (I bought it without really reading the instructions.) It didn't quite live up to my expectations. The texture is a loose jelly with small particles, which feels nice. After washing, it's not sticky, but it's not drying either, which is a plus. It leaves my skin feeling smooth. I'm not sure about the dirt removal aspect, as other people have said, but considering the cleansing power, I think it's just right, neither too strong nor too weak. Also, I don't usually rate scents, but even I, who don't particularly like eucalyptus, found this one to have a nice scent (eucalyptus + sweet citrus essential oil). It has a refreshing scent. If it could be started without water, I would almost certainly repurchase.