&be
＆be 腮红膏（亮红色）
＆be 腮红膏（亮红色）
@cosme rating: 5.1/7.0
A long-awaited new cream cheek color that brings you perfect color and shine!
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
无法加载取货服务可用情况
What it is
精心挑选的肤色与光泽。期待已久的腮红膏终于上市啦！亮点一：优雅光泽，不显浓重。我们特别注重打造轻薄透亮的优雅光泽。它能顺滑地融入肌肤，散发出宛若自带光芒的自然光泽。乳霜质地带来的自然光泽，更能展现活力健康的神采。色彩逐渐晕染，不易出错，让每个人都能轻松拥有川北彩妆。亮点二：精致色彩，打造自然肤色。实现川北彩妆追求的理想肤色。这款红色腮红，性感与纯净兼具，打造出如自然红晕般性感自然的妆效。抑制了粉色调，使其不会过于甜腻，与时下流行的裸色唇妆完美搭配。亮点三：富含保湿成分，也可用于唇部。蕴含五种植物保湿成分：角鲨烷、霍霍巴籽油、葵花籽油、澳洲坚果籽油和摩洛哥坚果油。有效防止干燥，令双颊一整天保持水润。也可用于唇部，为暗沉的唇色增添滋润。*摩洛哥坚果油 第四点 - 温和配方，不含矿物油、微塑料颗粒、对羟基苯甲酸酯、乙醇、表面活性剂、合成抗氧化剂、香精或紫外线吸收剂。可用温水和皂类洁面产品清洗。经皮肤测试，温和配方。但这并不意味着所有人都不会出现皮肤问题。
Ingredients
How to use
取适量于手指或海绵上，少量多次涂抹于想要增添色彩的部位，例如脸颊。
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's small, but a small amount is enough to give it a vibrant color. It doesn't dry out the area where I applied it, and I didn't feel like my foundation was coming off when I applied it. Above all, the color is so pretty!
I hadn't checked it out, but I saw the limited edition cherry pink in the store and bought it. It's a cream-type lip and cheek product, but it's a cute, spring-like cherry blossom pink. It doesn't apply too heavily. A small amount is applied, giving a soft, light color with a matte finish. The container is compact and not bulky, so it's great for carrying around. Since it's not a tint, the color lasts for about the same amount, but it does wear off with friction, eating and drinking, sweat, and sebum. The texture itself is more like a balm than a cream, so it's a bit sticky, and since it's in a pot with no spatula, it might be a bit of a downside to getting your hands dirty. If you're concerned about hygiene, I think it's better to use a spatula at home to remove it.
I've been hooked on makeup blushes lately, and when I happened to see information about the release of this blush on social media, I couldn't resist buying it because the color looked so cute! It sold out immediately online, but I went to the store the next day and managed to get it! This might be the lightest blush from &be to date. On my skin tone, it's even lighter than it looks when applied. It gives a very glossy finish. It didn't remove my foundation. Some people may find the color to be a little lighter if they apply a finishing powder. I use a finishing powder blush.
Strong for autumn yellow undertones (professional diagnosis). I already own Deep Red and purchased Cherry Pink. I wanted to use pink but couldn't find a pink that suited me. I tried it with high hopes that this pink created by Kawakita would be perfect, and it was the pink I was looking for. It spreads better than Deep Red, is thin, and is easy to adjust. I recommend this to anyone with autumn yellow undertones looking for pink.
It gives off a juicy feeling from the inside, which is great. The color is also cute.