It's a very smooth liquid. When rinsing, I don't feel the emulsifying process that other cleansers have, which makes me a little unsure whether my makeup is actually being removed. There's no sticky feeling after rinsing, and rinsing doesn't take long, so irritation to the skin can be kept to a minimum. I usually only wear light makeup, so I'll keep this for a while and see how it goes, but I think it might not be enough for people who wear heavy makeup.