I'm a cool winter skin tone, but I got tired of dark berry pinks, so I bought this. If I apply it heavily, it gives me a slightly bubbly look, so I apply it lightly over lip balm to add a healthy glow and it blends in. Some lip products can cause allergic reactions, but this lip product doesn't, so I'm glad I can use it without worry. When I want a more trendy look, I use Soul Red. This suits cool winter skin tone better. Lol