I wasn't planning on buying it at all, but when I tried out the foundation, I had her use it at the end and it left my skin feeling smooth without drying out, which was great, so I ended up buying it. It blends into my skin and doesn't dry out my skin at all, even in winter. I often use yellow-based foundation to cover up the redness on my cheeks, so when I told her I wanted to brighten my skin a little, she suggested No. 101. I don't really like the packaging design, and although I knew it was popular, I hadn't tried it, but it turned out to be surprisingly good.