It doesn't have the crisp, sheer feel that is popular these days, but rather feels like a heavy liquid lipstick in a good way. It has a neat feel that makes it perfect for when you want to give a pretty impression rather than a cute one. The color remains strong because it's a tint, yet it doesn't come off in a weird, messy way, so it's easy to use. The packaging is cute. Considering that the price is the same as department store cosmetics, I don't think I can buy a lot of them.