I came across this when I was looking for a winter foundation to use because I was concerned about dryness. For some reason, a Shiseido beauty advisor recommended it for its coverage and moisturizing power, and it certainly has more coverage than Shiseido's foundation. While Shiseido's foundation has a more natural feel, Kanebo's foundation gives a beautiful, thin layer of foundation. I haven't used it for long periods of time outside yet, so I'll have to wait and see how it breaks down.