As other reviewers have mentioned, it was on sale at Fukutaro Pharmacy for 30% off, so I would always buy it when I visited the store, but it's not available now, so I'll be buying it from Suzykirei from now on. The Milano Collection puffs are so rare on the market and are quite expensive, and most importantly, they lose their fluffy feel after one wash, so they're hard to wash. It's a bit cost-effective, so this one is good enough.