It comes in a lovely, elegant white container. The capacity is 30mL. The airless container keeps the contents fresh throughout use. When you push the bottle, a pure white serum appears. It has a soft, smooth texture that's as thick as milk. It spreads easily and blends softly into the skin, making it incredibly comfortable to use and enchanting. It also has a subtle, soft, gentle fragrance. It's refreshing and light to use, so it's great for use in hot weather. I feel like my skin is becoming clearer with continued use, so this is a high-quality serum that I plan to continue using.