Until now, I've been using the brushed side of an etvos puff to apply powder foundation. However, perhaps because I don't wash it properly, it keeps getting bigger and bigger, and the cost-effectiveness isn't great... So I was looking for a smaller, more cost-effective puff with a brushed surface. I found this one, and I'm so glad I bought it! It's soft and gentle on the skin, so my powder foundation has a soft, radiant finish. I haven't washed it yet, so I can't tell you how well the material will hold up, but I'll definitely be buying it again.