It has a refined, clean scent. It's neither too sweet nor too strong, so you won't get tired of using it every day and it makes bath time a pleasant experience. The texture is smooth, and even a small amount creates a good lather, washing your hair so that it envelops the entire hair. After washing, it feels moisturized, and I felt that it kept my hair smooth even down to the ends, which tend to be dry and damaged. Even after drying, it doesn't feel dry, and it's smooth to run your fingers through, giving it a glossy finish. It's not too heavy, so I felt it had a good balance of moisturizing and light. I would recommend this product to anyone who is concerned about dry or frizzy hair, or who is looking for a moisturizing shampoo.