I bought this on Goshai-chan's recommendation to use on my lower lashes! Color payoff: ☆☆★★★ Ease of application: ☆★★★★ Durability: ☆☆☆★★ It has a sheer, soft color. Over time, it smudged and lost its impact on my lower lashes. In the photo, the product is on the left, and the three on the right are Creamy Touch Liners for comparison.