I've been buying this on a regular basis for a while. I'm on my third turn? I've just finished my fourth. I love it so much. When I went to buy Cream in Day, someone recommended it, saying it leaves skin feeling moisturized and incredibly soft. I tried it and realized it was exactly what I was looking for! I've been buying it regularly. They have two varieties, V and F, and I bought F because it seems to be better for dry skin from the inside. F is a runny lotion with no thick consistency. Apparently, one pump is small, which might seem like a lot, but I was told that 6-8 pumps is just right. I dispense 3-4 pumps into my palm, press it into my hands, and then press it into my hands again. At first, I wondered if such a runny lotion would really moisturize my skin, but it is very moisturizing. While many moisturizing, firming, and anti-aging products are moisturizing but sticky, this one isn't. The nano-sized oils provide deep hydration. My skin feels plump and soft, hydrated, and plump. In the winter, the dryness and mud that sticks to my cheekbones no longer feels tight.