It's very smooth to apply, and you can create beautiful, natural-looking eyebrows without applying too much pressure. It's not too dark, not too light, and the color is just right, making it a great match for any makeup look! It stays looking beautiful until the evening, so you don't have to bother with touch-ups. It's an excellent product that creates soft shadows while still giving a firm shape. The pen tip is just the right hardness, and it's saved me time on my eyebrow makeup every morning. I'll definitely be buying this again!