I like the color, but the application isn't great. I bought this because I wanted to apply a bold brown blush. At first, I tried applying it with a sponge and my fingers, but the color didn't really come out, so now I apply it directly to my cheeks. It's prone to uneven application, so it's easy to pick up for people like me who like a bold application, but I think it's difficult for people who prefer a more natural look to control the application. The color doesn't last that long, so I don't recommend it.