Because it's winter, I've been using only darker lipsticks, but I wanted to try a lighter, more natural color, so I bought this. It has a glossy finish immediately after application, but after a while it settles into a more matte finish. The color stays the same as when you first apply it, and doesn't seem to fade over time. It doesn't come off smudge-free, and it's very convenient because you can quickly reapply it without looking in the mirror. I always carry it in my pocket.