This is my first purchase. There are so many different colors to choose from, I couldn't decide which one to get, but I had just used up my pink lipstick, so I bought Mauve Shower, a pink with a strong blue undertone. In the end, I'm so glad I bought it! It's a bluish pink, but it's not too flashy and has just the right amount of color, and the subtle sparkle is cute. As expected, the color lasts well, and it seems to remain even after eating.