I have a bob haircut, and when I wear it down, I use it to hold down flyaways around the part. When I put my hair up, I use it on the loose strands. When I apply it, the scent is a bit alcoholic, but after a while, the pleasant scent of Plus Eau lingers, leaving a little behind. It holds my hair in place well, doesn't come off over time, isn't sticky, and doesn't look like I'm wearing anything, and is very natural. The brush makes it easy to apply, you can't put on too much, and it really only takes a few seconds. This is my second bottle, and it lasts for several months. It lasts well, so I plan to buy more when I run out.