I often use pale pinks and coral shades because they look good on my face, but I wanted to try a darker shade, so I bought Dark Cherry. It's sheer, so it doesn't dull my complexion as much as I thought it would, making it easy to use. It can be a little drying, so it's best to moisturize thoroughly before applying. I read reviews saying the color lasts well, but personally, I thought it was just average.