It's been a year since I bought it, and it not only keeps the curl, but the liquid doesn't dry out. I was impressed because I often end up throwing away department store and major mascaras because the liquid dries out before I can use it all. It's also a pretty black color, so it really enhances the power of your eyes. It doesn't smudge, even in the summer, and can be easily removed with regular cleansing. The cost performance, finish, and ease of use are perfect, so I gave it a perfect score!